About This Blog
This blog explores how multinational enterprises in the fashion industry design and adapt global value chains in response to an increasingly fragmented international business environment. Using fashion as a representative case of a highly globalized and institutionally exposed industry, the blog examines how regulatory divergence, trade policy, geopolitical tensions, and shifting social expectations shape firm strategy beyond simple cost considerations. What do a fashion multinationals do differently when operating outside their home market? How do these adaptations affect growth, risk, and competitive advantage over time?
Global Value Chains in Fashion 